The LIV Golf Showcase Had Plenty of Winners - This One Was The Most Meaningful
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You might not even remember Punch GC. You might not even remember Niblicks GC. There may be a day where you don’t remember Stinger GC, or Iron Heads GC.
All you’ll know is Ripper GC, RangeGoats GC, Southern Guards GC, and Korean Golf Club. Perhaps there will come a time where you won’t even remember the bold blue/white/teal looks of Majesticks GC, and you’ll only know them as having their new bold United Kingdom themed look.
There have been numerous rebrands throughout the history of LIV Golf, some have been fantastic, others have been just okay. Today, we rank them all. We’re just looking at major overhauls here and omitting small changes like the repeated early-days changing of logos and the captains were established and branding was developed.
6. Stinger GC becomes Southern Guards GC
Ahead of the 2026 season Stinger GC announced that they would be rebranding to Southern Guards GC. While they retain some similar coloring, the new look and logo represent South African culture much better than it had previously. There’s was rumblings that they would be called “Southern Balindi” and there were mockups of a logo that included an elephant head that looked very interesting, but ultimately they went with the Rhino branding and Southern Guards GC.
The Good:
- The aim with this rebrand is to be a more regionally focused team and build the South African culture into the branding.
- The message behind this was to take responsibility for representing South Africa and South African golf on global stage, and aligns with LIV Golf’s first tournament in the country.
- It does look a little more professional than the Stinger logo, so the potential down the line is a bit higher.
The Bad:
- Some of the other logo and name options (Southern Balindi GC) seemed a lot more unique and I think could have made for a better brand.
- All of the images they’ve released of their merchandise for this season have the logo’s ironed on, and not embroidered. It doesn’t look great. Until I see this embroidered on, which I really hope they are planning on doing, I can’t get behind this. For now, it looks pretty cheap and that’s why it’s got the lowest rank out of the rebrands.
5. Majesticks GC Unveils New Brand Identity
Unlike all of the other teams on this list, Majesticks GC’s rebrand didn’t include changing the name of the team. In December of 2025 they unveiled the rebrand that would see the team go from a dark/light blue color to Union Jack theme with a shield logo that more appropriately aligns with the culture of the team, as they are from the United Kingdom. They also have a secondary logo that features a bulldog that will hopefully have some cool integrations in the near future.
The Good:
- Similar to Stinger GC becoming Southern Guards but without the name change, this rebrand aims to align with the nationality of the players on the roster. It uses traditional Union Jack coloring and imagery to represent where the team is from.
- The polos and other merchandise look really sharp, could be a “It’s far better in person” situation here.
The Bad:
- The old one was so good. It was probably the best in the league as far as branding goes. The logo was good and the merchandise was sharp.
- It gives me a little bit of a “Grok, design a UK themed golf logo” vibe. I don’t love that. They also released and then deleted some imagery that supports this thought, and ever since then I can’t get it out of my head.
4. Iron Heads Rebrands to Korean Golf Club
In January of 2026, just a few weeks before the start of the 2026 season, Iron Heads GC announced that they’d be rebranding to Korean Golf Club to fully embrace the Korean culture of their newly named captain Ben An. This came alongside the addition of two new players, Minkyu Kim and Younghan Song, and the return of Danny Lee. Both captain Kevin Na and Iron Heads player Jini Kozuma would exit the league as the team rebranded and handed captaincy to Ben An.
The Good:
- They nailed the colors, the combination of the light blue, gray, and white really pop.
- Great logo and great alternate logo, overall the branding is really good.
- It seems they are going to really embrace Korean culture with their branding and marketing, which I think is a great move.
The Bad:
- The rebrand seemingly included not inviting Jinichiro Kozuma back, which isn’t really a problem as he finished in the Open Zone and knew he wasn’t guaranteed a spot, but reports indicate that he found out about that through social media, which is a problem. Can’t have that!
3. Cleeks GC Unveils “Brand Evolution”
In the lead up to the 2025 season, Cleeks GC teased and eventually released a new logo and branding plan for their franchise. This was geared towards becoming a brand that honors the tradition and history of golf while integrating modern art, fashion, music and more. The way they described it was “The new brand symbolizes the intersection of heritage and modernity: Tradition refreshed.”
The Good:
- While the whole “tradition refreshed” and integrating modern culture, art, does sound like just filler text, they’ve actually done a lot of very cool projects and collaborations that directly align with this messaging. They’ve had artists making custom bags, unique clothing lines making Cleeks GC gear, and more.
- The new logo and branding are really clean and do give off a “lifestyle brand” feel that I expect them to continue building on.
The Bad:
- The old C & golf club logo was really good. Sad to see that go and would love to see them integrate that somewhere.
2. Punch GC Rebrands to Ripper GC
Before the start of the second LIV Golf season in 2023, Cameron Smith took it upon himself to freshen the Punch GC brand and fully integrate his Australian heritage into his team branding. He’d rename the team Ripper GC, unveil a new logo, and sign 23 year old Aussie Jediah Morgan. While Jed would later be relegated out of the league, Ripper GC remained as one of the best rebrands done to date with their unique Australian themed logo.
The Good:
- Basically everything is good about this rebrand. Ripper is a term that’s much more common in Australia, so there’s a little regional tie-in to the name.
- The orientation of the chevron arrows in the logo depict a Southern Cross, which is the same pattern the stars appear in on the Australian Flag.
The Bad:
- Not really much to hate on with this rebrand. They did a great job. Though if I had to pick something, the colors are really close to the Fireballs colors.
1. Niblicks GC Becomes RangeGoats GC
You might think it stands for “greatest of all time”, but captain Bubba Watson insists that it actually means “golfers on a team”. Either way, the Niblicks GC rebrand to RangeGoats GC stands tall as the best to date. From the bright pink coloring that aligns with what Bubba has done throughout his career, to the logo that smoothly integrates golf imagery, they did, and continue to do a great job with this team identity.
The Good:
- Simply everything. The RangeGoats branding as a whole represents a fun and laidback energy which is exactly what captain Bubba Watson brings.
- The logo, while very clearly being a goat head, has hidden iron heads (the ears) and a golf ball on a tee that make up part of the face. An all around great logo that represents both the vibe of the team but also features some golf elements as well.
- They bring actual goats out to events and that’s fun.
The Bad:
- It’s a little weird that RangeGoats is written as one word, right? I don’t know.
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