The LIV Golf Showcase Had Plenty of Winners - This One Was The Most Meaningful

Last night marked the first iteration of the “LIV Golf Showcase”, an hour-long awards show that featured a mix of player-voted, fan-voted, and league-directed awards. The show was broadcast on FS1 and later released on various social media channels and highlighted some of the most memorable moments of the 2025 LIV Golf season.

Some notable awards were “Shot of The Year”, which was awarded to Phil Mickelson’s over the shoulder hole out flop shot from the third round in Virginia (https://www.livgolf.com/watch/phil-mickelson-wins-shot-of-the-year-liv-golf-showcase-2026), Moment of The Year which went to Patrick Reed’s ace at the Party Hole in Adelaide, and Clutch Player of The Year which was a player-voted award that went to Jon Rahm (I don’t get it either, don’t worry).

Though it probably won’t be the most talked about award as it lacks the virality component of some of the others, the one that I personally believe is the most important is the Impact Award. This award was given to the team that has, more than any other team, positively impacted their communities, the youth, and the game as a whole. While there were some other contenders, such as Phil Mickelson’s work with Bunkers In Baghdad (https://x.com/TeeTimesPub/status/1930255546793308455?s=20), and Torque GC’s ongoing support of the development of golf in South America, the clear frontrunner is the Little Sticks program from Majesticks GC.

Two years ago we highlighted this program, which at the time had just completed a trial run in 6 local schools. The program aims to teach life skills through golf and had immediately had a positive impact on the participants. At the time, they used a metric called “negative wellbeing score” which came from the Warwick Edinburgh Mental Wellbeing test. Essentially, the higher the score, the more troubled the participant was. In the initial trial, the average negative wellbeing score of participants dropped from 22% before the trial, to 3% after.

There were stories of participants who had struggled with confidence, struggled to communicate, or had various learning difficulties, all seeing significant improvement throughout the duration of the program.

At the time, though being a small program, this seemed like a massive success and Little Sticks was ripe with potential.

Fast-forward just a couple of years and the things they’ve accomplished, and are on track to accomplish in the coming years are far beyond what many would have imagined possible.

In 2025 alone, the program impacted over 25,000 kids, 28% of which were economically disadvantaged and qualified for free meals, 24% of which had special education needs or disabilities, and 22% of which were from ethnic minority backgrounds. Of those impacted in 2025, nearly 80% recorded improved listening skills and reported feeling that they were confident in achieving their goals.

To aid in delivering this program successfully, Majesticks GC has enlisted 31 mentors across England and has future plans to expand the Little Sticks curriculum in a way that would allow older students to take on leadership roles and assist in delivering the program themselves.

Lee Westwood, a captain of Majesticks GC, says of the Little Sticks program:

In 2023, Little Sticks completed a trial in just 6 schools. By the end of 2026 they’ll be in roughly 350 schools and will have impacted over 60,000 youth. The way they’ve built this program from the bottom up with the Majesticks staff developing the curriculum, providing the equipment, and training the mentors, to the schools administering the program, it’s clear why they’ve won the LIV Golf Impact Award. The program is not only impacting hundreds of communities now, but it’s both sustainably structured and supported by the schools. Of the participating schools in 2025, 100% of the teachers felt they were adequately supported by Majesticks GC and 92% rated the program as “excellent” or “good”.

Majesticks GC continue to set the gold standard in positive impact. What they’ve built with Little Sticks is exactly what each team on LIV Golf should be looking to do. They’re showing what’s really possible when the entire organization is fully bought in to the mission. The Little Sticks program beautifully illustrates the power of the game of golf and what’s possible when a group works together to effect positive change.